Wednesday, October 2, 2024 Aviation American Gin, known for its vibrant, rich, and balanced flavor , is introducing its newest exclusive offering: Expedition Strength . Starting on October 1 , this unique varietal will be available in duty-free travel retail across select countries, crafted specifically for world travelers . Expedition Strength delivers a special formulation made solely for travel retail , offering an exciting combination of sarsaparilla, floral sweetness, parma violets, bright orange zest , and a touch of spice.
The gin’s citrus-forward profile is fortified for those long journeys, finishing with a smooth linger of citrus peel and juniper . Whether you’re enjoying it in a cocktail or sipping it neat, it’s built to fit any occasion. “We’ve always strived to create a gin that is a refreshing departure from the ordinary,” said Andrew Cowan, Managing Director at Diageo Global Travel.
“Aviation American Gin – Expedition Strength embodies the adventurous spirit of the brand, showcases our commitment to redefining the gin drinking experience, and offers global travelers a bolder, stronger sipping experience.” This innovation stays true to Aviation American Gin’s signature blend of seven botanicals , but now boasts an enhanced and concentrated flavor profile with brighter citrus notes and a bolder botanical taste . “No consumer is harder to reach than the duty-free traveler.
Yes, it’s a captive audience but it’s also walking by at top speed.