Automattic, the owner of WordPress.com, has launched a new AI tool designed to help bloggers write more clearly and succinctly. The tool joins a swathe of writing assistants launched over recent years by the likes of privacy app maker Proton as well as the mighty Google .
Write Brief with AI , as Automattic’s new tool is called, complements a generative AI writing assistant Automattic launched for WordPress last year. The new tool helps users construct content using text-based prompts and tweak the tone of their posts to be more informal or empathetic, for example. The latest tool is available now in beta as part of Jetpack , a suite of features that enhance WordPress.
com-hosted websites’ functionality available separately via a plugin for self-hosted WordPress sites. However, Write Brief with AI is only available for WordPress.com sites (for free) during the initial beta phase.
It can be accessed through the Jetpack icon in the top-right of the editor. With Write Brief with AI, WordPress tells users whether they are using too many words to describe something, and lets users click a “Suggest” button to automatically simplify a sentence. Similarly, it can tell users if their language lacks confidence — for example if they’re using words such as “possibly” too frequently, or whether they are using overly complex words that might alienate some readers.
At the side, the tool also gives the writers a readability score spanning three metrics — complexity, sentence.