Giant Spoon to lead Autodesk's brand and creative efforts as the company enters a new wave of redefining the Design and Make industries. SAN FRANCISCO , Jan. 23, 2025 /PRNewswire/ -- Autodesk, the world's leading Design and Make technology company, has named Giant Spoon its first-ever creative agency of record—marking a significant step in its brand evolution.
Together, Autodesk and Giant Spoon will build on Autodesk's recent milestones—including its role as the Official Design and Make Platform of the LA28 Olympic and Paralympic Games and Team USA—while creating new campaigns that drive the business forward and deliver on Autodesk's mission to help everyone, everywhere design and make a better world. Giant Spoon will support all of Autodesk's major brand campaigns and brand-level creative assets, as well as the strategy, optimization, and measurement of brand media, which will inform down-funnel efforts—with the goal of shaping where and how Autodesk shows up. By aligning with Giant Spoon's core principles, Autodesk will make bold, timely, and unexpected appearances—challenging conventions and redefining the Design and Make category to reach new heights of prominence.
"Our customers are changing the world with our technology, and we're deeply passionate about showcasing these stories and celebrating their innovations," said Dara Treseder, Chief Marketing Officer of Autodesk. "Giant Spoon is the creative partner we need to tell these Design and Make stories on a glo.