Australia's top beauty brand mysteriously CANCELS its eagerly-anticipated Cyber Monday 'mega' sale at the final hour MCoBeauty has cancelled its Cyber Monday sale READ MORE: Shelley Sullivan's marriage split By BELINDA CLEARY FOR DAILY MAIL AUSTRALIA Published: 01:33, 29 November 2024 | Updated: 01:39, 29 November 2024 e-mail View comments Australia's top beauty brand. MCoBeauty, has cancelled its Cyber Monday 'mega' sale right before the deals were due to drop. In an email sent to FEMAIL late on Thursday, a spokesperson announced the cancellation and apologised for the inconvenience caused.
'Our promotional timing plans have changed,' a spokesperson replied, when asked what the reason was. The company is known for its 'luxe-for-less' beauty products and obvious dupes of high-end products. Little is known about the planned deals, or what lead to the promotional timing change, given almost every brand in the beauty space has a sale for Black Friday and Cyber Monday.
But the popular brand, which was founded by Shelley Sullivan, has previously offered big savings during sale periods. The brand hosted its birthday sale in early November, offering 50 per cent off site wide for five days. It won even more support with its $28 mascara that many describe as a 'gamechanger'.
Australia's top beauty brand. MCoBeauty, has cancelled its Cyber Monday 'mega' sale just days before the deals were due to drop In fact, the MCoBeauty Xtendlash mascara is sold every 25 seconds and the product has.