Following the controversial attempts at shaking up the hot cross bun game, Coles have announced their latest flavour mash-up and it’s got people abuzz. From Monday, February 3, shoppers will be able to get their hands on the Coles Arnott’s Wagon Wheels-inspired hot cross buns, packed with chocolate biscuit, marshmallow and jam. It marks the second year in a row Coles has collaborated with Arnott’s to develop a series of fan-favourite combinations, including Iced VoVo and Pizza Shapes-inspired hot cross buns, which “flew off shelves” and received “rave reviews”.
Last year’s introduction of the savoury servings of Vegemite and cheese and burger flavours weren’t as well-received and have been axed from shelves. But the grocery giant believes the new collaboration will be an “instant hit”. “We know Aussies love hot cross buns and they love Arnott’s classics, so it made perfect sense to combine the two and give Wagon Wheels the highly anticipated Coles Easter treatment,” Coles general manager commercial, bakery, dairy, frozen, Brad Gorman, said.
“After a lot of hard work from our talented product development team, we’re delighted to deliver a product that takes you back to those childhood moments of enjoying a Wagon Wheels biscuit. “It’s the feel-good nostalgic taste of Australia, now in a hot cross bun, and we can’t wait for our customers to try it for themselves and make it a new family favourite.” he said.
The tasty Easter treat will be a.