The world of skincare is glowing up with the latest trend to hit Australia: Glass Skin . With over 2.2 billion views on TikTok the Korean phenomenon known for its flawless, dewy look has captivated women across the country.
But surprisingly the brand leading the charge isn’t Korean — it’s Melbourne’s very own Krepubliq Glass Skin . Know the news with the 7NEWS app: Download today Founded by beauty entrepreneur Belinda Rudd, Krepubliq offers a unique take on the trend. Unlike the traditional seven step Korean routine , Krepubliq simplifies things to just three steps, promising instant results and long-term benefits.
Young women flock to Krepubliq for the on-trend dewy effect , while those with more mature skin appreciate its ability to reduce the signs of ageing. The secret lies in innovative ingredients like bakuchiol, a gentle alternative to retinol that promotes skin resurfacing. The formula also boasts high doses of peptides, vitamin C and niacinamide for comprehensive skincare.
But the true game-changer is polyglutamic acid (PGA), which holds four times more moisture than hyaluronic acid. This ensures not just a surface-level glow, but deep, lasting hydration that creates a glassy, plump appearance that lasts all day. Krepubliq Glass Skin ’s impressive results and word-of-mouth popularity have fueled its explosive growth.
The Glass Skin Trio pack , which usually retails for $298 and includes an essence, skin glaze and finishing glaze, is reduced in price by 67 p.