Monday, September 9, 2024 Aurora Expeditions, a pioneer in responsible, immersive small ship exploration, has today announced the appointment of Greg Cormier as Chief Marketing Officer (CMO). Based in Toronto, Canada, Cormier will be responsible for driving Aurora’s global growth strategy, focusing particularly on enhancing the company’s digital customer experience and increasing its market share in North America. His appointment comes as Aurora Expeditions prepares for a significant period of expansion, with the launch of its third purpose-built small expedition ship set for 2025.
Cormier brings over two decades of experience in brand management and digital marketing to his new role. His leadership and vision will be key to guiding Aurora Expeditions through its next phase of growth, cementing the company’s position as a leader in the small ship cruise industry. As CMO, Cormier will work closely with the company’s global marketing and sales teams to scale operations, expand Aurora’s customer base, and optimize the brand’s digital presence, ensuring a seamless and engaging experience for both existing and prospective customers.
In his first official statement, Cormier expressed his enthusiasm for joining Aurora Expeditions at a pivotal time in its history. “I am thrilled to have joined Aurora Expeditions at this exciting moment for the brand,” said Cormier. “With two modern, small expedition ships already in operation and a third launching in 2025, I’m eag.