Augusta, Georgia has more to offer than the PGA Championship, and they want everyone to know it. The city, whose name is synonymous with the most prestigious golfing event in the world, has a strategic plan to draw visitors to the area throughout the remainder of the year. "Augusta loves the Masters, both for the excitement it brings as well as the positive economic impact it has on our community," says Bennish Brown, CEO of Destination Augusta .
"But what we want everyone to know is that Augusta has so much more to offer the other 51 weeks of the year. We are a vibrant, diverse — some would say funky — city that's rich in culture, creativity, and Southern hospitality that's open to everyone." The city invested deeply to create engaging attractions for visitors, no matter when they're in the area.
The economic impact of $813 million in visitor spending for 2022, an increase of $112 million from the previous year, shows their hard work is paying off. In April 2023, the city launched ten immersive attractions called Authentic Augusta Experiences. The curated collection engages participants’ five senses and introduces them to unique Augusta adventures.
Experiences range from learning how to craft cocktails while learning the history of bar recipes to cycling the city while learning about Augusta native and Godfather of Soul James Brown . Each of the 10 attractions pays homage to Augusta's heritage, culture, and distinctiveness. Perhaps the most iconic of the Experiences is.