The third Nigerian Electronic Media Content Exhibition and Awards (NEMCEA) held August 7 and 8, 2024 @ Radisson Blu Hotel, Ikeja, Lagos. NEMCEA is a media content event convened yearly by the Electronic Media Content Owners Association of Nigeria (EMCOAN) with its maiden edition in 2022. It is a three in one event with focus on content market, conferences and awards.
At the opening ceremony, President of EMCOAN, Mr. Adeniji Omirin, stated the importance of improving on the last two editions. The former Minister of Information and Culture, Alhaji Lai Mohammed, was one of the special guests of honour.
In his remarks, he raised the need for government to take the creative industry seriously and invest in it; hence, the creative economy can increase the country’s Gross Domestic Product (GDP) rapidly as a nation. The Creative Director with Nollywood Film Factory, Obi Emelonye, was one of the lead speakers, who treated the central theme, ‘Content Production and Emerging Technology: A Panacea For Growth in The Creative Economy.’ He enjoined content producers to start embracing the new technological trends to enhance their productivity.
He gave instances of how he made use of Artificial Intelligence (AI) for storyboarding in his last film production and relish the worthwhile experience to the audience. Other speakers and panelists that shared their thought during the two-day event, include Group Executive Director, Omnicom Media Group, Mr. Yinka Adebayo; President, Advertising .