Astonishing amount of cash Napa Valley visitors are spending in a single day in the ritzy California wine growing region

Astonishing amount of cash Napa Valley visitors are spending in a single day in the ritzy California wine growing region READ MORE: Napa Valley executive accused of creating 'culture of fear' By Emma Richter For Dailymail.Com Published: 03:20 BST, 22 August 2024 | Updated: 03:30 BST, 22 August 2024 e-mail View comments Napa Valley's exquisite wine country welcomes more than 3 million people every year, and visitors are splashing out loads of cash for their experience. On average tourists are spending $281 per day in the popular California wine region, just north of San Francisco, according to a new report.

Visit Napa Valley - the region's tourism marketing group - released a 2023 economic impact study on Wednesday which concluded that visitors spend a total average of $7 million per day. The report, which compiled approximately 1,700 surveys, found that 3.7 million people visited the luxurious wine region last year, which brought in more than $2.

5 billion. Wine country's new study comes just one month after its tourism chief, Linsey Gallagher, was accused of fostering a 'pervasive culture of fear' and mismanaging funds. On average, tourists spend $281 per day in Napa Valley, just north of San Francisco, according to a new report.

(pictured: A vineyard in Pope Valley - a region of Napa Valley) The latest report also found that the average age of wine connoisseurs that come to Napa is 40. In 2018, the average visitor age was 46 (stock image) This is the first economic report re.