Monday, November 18, 2024 The American Society of Travel Advisors (ASTA) is set to host its inaugural River Cruise Week from November 18 to 22, 2024. Designed exclusively for travel advisors, this virtual event promises to be a game-changer for those looking to deepen their understanding of the thriving river cruising sector. Featuring educational sessions hosted by seven leading river cruise lines, ASTA River Cruise Week offers a unique opportunity to explore trends, insights, and strategies for success in this niche yet growing travel industry segment.

ASTA River Cruise Week brings together some of the most respected names in river cruising to provide travel advisors with actionable insights into the industry. This immersive, online format allows participants to learn directly from cruise line executives, marketing experts, and sales professionals without the need for travel. Topics will range from the latest innovations in river cruise itineraries to strategies for engaging clients and maximizing bookings.

The event caters to both seasoned advisors and those new to river cruising, ensuring a comprehensive learning experience regardless of prior expertise. Attendees will leave with a deeper understanding of river cruise products, target demographics, and sales techniques. Top river cruise operators are set to host exclusive sessions, providing travel advisors with a rare glimpse into the inner workings of their operations.

Advisors can expect to learn about: These sessions .