SCOTTSDALE, Ariz. , Aug. 21, 2024 /PRNewswire/ -- As the nation prepares to celebrate National Senior Citizens Day on August 21 , Assisted Living Locators , a leading senior placement and referral service, reaffirms its commitment to putting families first in senior care decisions.

With recent scrutiny on the online senior care referral industry, including a Senate investigation into certain practices, Assisted Living Locators emphasizes the importance of transparency and ethical standards in guiding families through care options. "National Senior Citizens Day reminds us of the immense contributions seniors have made to our society and the responsibility we have to ensure their well-being," said Angela Olea, RN , Founder and Brand President of Assisted Living Locators. "Our focus has always been on providing unbiased, family-centered advice in senior care placements.

" Assisted Living Locators' approach includes: Transparency in business practices, including open disclosure of the commission-based model Comprehensive vetting of care facilities and in-home care providers Personalized care recommendations tailored to each family's unique needs Ongoing support and follow-ups beyond initial placements Rigorous training for advisors, including dementia care certification Thorough background checks on all advisors to ensure trustworthiness The company's nationwide network of locally owned franchises allows for a deep understanding of community-specific senior care options while main.