Scott will support key clients in the luxury, travel and FMCG sectors at Assembly LONDON , Aug. 27, 2024 /PRNewswire/ -- Stagwell's (STGW) leading global media agency, Assembly, announced today the appointment of Samantha Scott as Managing Partner in Europe . Drawing on Scott's extensive experience in media and client leadership, she will lead a key team to deliver best-in-class work and propel exceptional growth for the company's leading clients, including hotel group Mandarin Oriental and skincare brand Aesop.
Scott will report to James Appleby , Managing Director, UK, and her appointment is effective immediately. Scott joins Assembly from Dentsu X, where she served as the Managing Partner and saw success taking media-only clients and evolving them into broader relationships across their Media, Creative and Customer Experience practices. During her twelve-year tenure at Dentsu, Scott led digital products and global performance media for Apple, focusing on driving revenue growth for Apps and subscription services and worked on a host of other European and Global client assignments.
Scott recently worked closely with premium luxury brand William Grant & Sons UK, where she managed the expansion of services from media to creative and eCommerce domains. She also supported branding performance for global FMCG retail client McCormick across European markets and played a key role in orchestrating the integration of the Fetch and 360i brands. "I am excited to be joining Assembly at .