October 25, 2024 How YouTuber ASMR Twix is redefining relaxation in Tokyo By Arden Kreuzer There’s something magical about visiting a head spa. As a new trend taking over the self-care world, you may not have had the opportunity to try one yet. But just imagine it: gentle water cascading around your scalp, soothing aromatic steam filling the room and the delicate touch of a masseuse combing through your hair.
The experience feels especially otherworldly in a city like Tokyo; a drop of calm amid the chaos. But let’s be real—not all of us can afford the luxury of regular spa visits. That’s where ASMR videos come in, and YouTuber Twix brings this head spa experience straight to your phone screen.
The creative’s journey into the ASMR world started simply—filming her visits to head spas around Japan. She captured the soft, satisfying sounds of combing, hair washing and the gentle murmuring of masseuses. Viewers loved it.
The videos quickly racked up views, pulling in fans looking for a little moment of peace in their day. Riding on this success, Twix recently took a huge leap and opened her very own head spa in Kita-sando, Tokyo. Metropolis sat down with Twix at her new ASMR head spa to chat about how she went from a business university student to a connoisseur of calm.
It’s a journey as soothing as her videos. You’ve probably heard the term ASMR before—if not, you’ve definitely seen it pop up while scrolling late at night. It stands for Autonomous Sensory Meri.