Sunday, August 25, 2024 In a landmark decision that marks a new era in the Islamic tourism industry, the Minister and CEOs Summit at AITEX 2024 concluded with a unanimous resolution to rebrand the Asia Islamic Tourism & Trade Expo (AITEX) as the World Islamic Tourism & Trade Expo (WITEX). This proposal, brought forward by Mr. Shahid Yousuf Adam from Orient Travel Zambia, has been celebrated as a transformative move that broadens the expo’s scope to a global level, recognizing the vast, untapped potential of Islamic tourism worldwide.
The transition from AITEX to World Islamic Tourism & Trade Expo (WITEX) is more than just a name change; it represents a strategic shift to position the expo as the leading international platform for stakeholders in the Islamic tourism and trade sectors. The rebranding decision was reached after extensive discussions among CEOs and key industry players, reflecting the expo’s growing global reach and the increasing participation of countries beyond Asia. World Islamic Tourism & Trade Expo (WITEX) aims to serve as a comprehensive platform where industry leaders can converge to discuss, collaborate, and innovate, driving the future of Islamic tourism on a worldwide scale.
Countries such as Cambodia, the Philippines, Brunei, Thailand, Singapore, Zambia, Egypt, Indonesia, and Uzbekistan, among others, have expressed strong support for the rebranding. They emphasized the need for a unified global platform capable of addressing the unique demands of.