Chances are, you don't tune into the Olympics to check out what the athletes are wearing. Sure, the lycra and spikes are certainly a look, but the athlete's next-level athletic ability, dedication, drive and human prowess understandably take centre stage each time the games come around. That said, fashion has always been a part of what makes the games so must-watch, and there have been some iconic and unforgettable historic Olympic fashion moments over the years.
From sprinter and world-record holder Florence “Flo-Jo” Griffith-Joyner’s infamous outfits both on and off the track to fashion icon Stella McCartney's multiple Team GB kit designs, athletes have long used fashion as a form of art, self-expression and even rebuttal (Flo-Jo, as an example, was often criticised for how her fashion could affect her performance yet still scooped five Olympic medals, still holding the world record for the fastest 100m and 200m ever 36 years later). And there's a real appetite for it, too. Olympic fashion search is currently at an all-time high, with Google Searches increasing +9,900% over the last couple of days.
TikTok is also loving a deep dive into the archive, too, with a total of 13.8k posts under the hashtag, ranging from Olympians unboxing their official kit to avid fans reacting to their favourite Olympics uniforms. From Mongolia to Japan, we are truly seeing some of the most intricate designs to have ever graced Olympic stadiums.
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