The music video for Seventeen's new song "Maestro," released in April, includes scenes thought to be created using artificial intelligence tools. Captured from Seventeen's music video BBC article sparks controversy in K-pop industry By KTimes A sentence in a BBC news article stirred up the Korean music industry on July 11. The article, titled "Will K-Pop's AI Experiments Pay Off?" highlighted the increasing use of AI in Korean music production, focusing on the group Seventeen.
The BBC noted that the music video for Seventeen's new song "Maestro," released in April, featured graphics seemingly generated by AI. It also suggested that AI might have been used in the songwriting process, citing member Woozi's comments about "experimenting" with AI in music creation. Following the BBC report, Seventeen quickly denied these claims.
Woozi, the group's member and a producer, said on his Instagram on July 14, "All of Seventeen's music is written and composed by human creators." Fans of Seventeen expressed their frustration by copying Woozi's message in the comments section of the "Maestro" music video. After Pledis Entertainment requested a correction, the BBC removed the part of the article mentioning AI's involvement in songwriting.
K-pop boy band Seventeen / Courtesy of Pledis Entertainment AI-created content and copyright issues While the BBC's report on Seventeen was resolved as a misunderstanding, it underscored the growing use of AI in content creation in the music industry. AI-.