Arsenal and Chivas Regal luxury Scotch whisky have announced an exciting new partnership. Chivas Regal will become the Gunners' first-ever official whisky partner ahead of the 2024/25 for both the men's and women's teams, celebrating both brands' commitment to their communities and drives for success. The luxury whisky brand will look to bring fans closer to their heroes and present them with unforgettable experiences, too from exclusive content to global live experiences featuring Arsenal stars, celebrity fans, legends and content creators.
The Arsenal matchday experience is set for a revamp, too. In a selection of local pubs around the Emirates Stadium this weekend – including the newly-reopened The Drayton Park – Chivas Regal will be buying Gooners a round of Chivas Highballs, ahead of the Saturday kick-off against Wolves. The same initiative will take place on September 22, too, when Arsenal Women host Manchester City Women – and Chivas Regal is set for a residency at the Emirates Stadium.
A new Chivas Regal bar is coming to Dial Square, tapping into the unmistakable atmosphere of the Emirates Stadium. A curated selection of classic, and exclusive to the Emirates, Chivas Highball serves are coming to the bar, too, highlighting how this partnership is about far more than whisky and football: it's about uniting football culture and extending fan experience. “We’re proud to welcome Chivas Regal to our family of partners,” Juliet Slot, Chief Commercial Officer at .