Monday, August 26, 2024 The Arizona Office of Tourism (AOT) recently unveiled a refreshed branding strategy aimed at enhancing the state’s image among both national and international audiences. The new branding, titled “Vibrant Arizona,” introduces a comprehensive visual identity that captures the essence of the state’s unique topography, cultural diversity, and natural beauty. This rebranding effort, launched on Friday, is designed to position Arizona as a premier destination for tourists and businesses alike, with a focus on highlighting six key pillars that define the Arizona experience.
Development of the “Vibrant Arizona” Brand The creation of the “Vibrant Arizona” brand was a collaborative process that involved extensive input from over 2,000 Arizonans. The Arizona Office of Tourism, in partnership with Heart & Soul Marketing and Welcome Strategies, conducted a series of in-person and digital listening sessions over the past year. These sessions took place in 57 communities across the state, including significant engagement with the Navajo Nation, Hopi Tribe, and Salt River Pima-Maricopa Indian Community.
Lisa Urias, CEO of the Arizona Office of Tourism, emphasized that the success of the rebranding initiative lies in its roots within the local community. She highlighted that the brand was shaped by the voices and values of Arizonans, ensuring it accurately reflects what residents cherish most about their state. The rebranding effort emerged as a celebra.