Tuesday, October 22, 2024 Arival’s largest study reveals key insights into the in-destination experiences sector, highlighting trends in small businesses, tech gaps, and post-pandemic recovery. Arival, the global research authority on the in-destination experiences sector, has unveiled its most extensive research study to date, titled The Global Operator Landscape: The State of Experiences, 3rd Edition . This landmark report, based on a survey of more than 7,000 operators worldwide, provides an in-depth look at the travel and tourism industry, particularly focusing on day tours, activities, attractions, and experience businesses.
The comprehensive analysis covers key aspects such as operator performance, sales trends, digital transformation, and the challenges and opportunities facing the sector today. The research, conducted in collaboration with major industry players like online travel marketplace GetYourGuide, the Catalan Tourism Board, and booking system providers such as Expian, Rezgo, and TripWorks, offers valuable insights into how the in-destination experiences sector is evolving post-pandemic. One of the report’s most significant findings is the dominant role played by small and medium-sized enterprises (SMEs) in the travel experiences industry.
Nearly 80% of tour operators fall into this category, catering to fewer than 10,000 guests annually. This data underscores the entrepreneurial spirit that fuels the diversity of offerings in the sector, from local cultur.