Generation Z, with its unique reliance on social media and other phenomena borne on the digital space, seem to be shaking up the alcohol industry. Gen Zs have been largely noted as being body-positive, accepting towards the LGBTQIA+ community, being mindful of physical and mental health, and being more conscious about societal issues of today. So it’s no surprise, really, that some non-academic studies show that Gen Zs are more conscious of their alcohol consumption, and their drinking habits are changing the industry.
They drink less than previous generations because they care more about their well-being. According to a report published by an online marketplace for beverage alcohol Gen-Z is perhaps shifting away from high alcohol usage in pursuit of health, well-being, and social responsibility. This shift, while challenging, presents a unique opportunity for the alcohol industry.
It educates people, particularly those in the alcohol industry, that in order to compete with this generation, firms must adapt by providing high-quality, healthier, and ethically produced products. Another survey revealed that Gen-Z drinks 20% less than Millennials, who already consume less alcohol than previous generations. 86% of Gen Z consumers see mental health as equally vital as physical health when determining whether to drink.
This generation’s increased emphasis on well-being has led to the popularity of low- and no-alcohol beverages. Furthermore, a 2024 survey discovered that the amo.