If you had any doubts about Apple's intention to launch a bunch of new M4 Macs by the end of October - as strongly rumored for ages - cast those doubts aside now, as the firm has confirmed new devices are coming next week. Apple's marketing bigwig, Greg Joswiak, announced this on X with a cheeky little pun that we should 'Mac' our calendars for an "exciting week of announcements ahead" starting on Monday morning, October 28. So, from that we can gather that there isn't going to be a big press event, although when the invites failed to emerge earlier this month, that became clear enough anyway.
What we'll be getting instead is the M4 Macs launched via press releases (and maybe a bit more) in a staggered fashion throughout the week, presumably with the MacBook Pro M4 leading. The other expected models are the revamped Mac mini M4 (which will be smaller, in theory) and the iMac M4. Predictably, there's been some disappointed reaction to this all feeling a bit lowkey, but let's wait until we see exactly what Apple has up its sleeve before we start flinging judgments around.
(Wait a minute - this is the internet - oh okay, fling away). A lot of eyes will be on the next-gen MacBook Pro, but the rumor mill already holds that it won't have that much in the way of changes, save for that M4 SoC - and hopefully an upgrade to 16GB of RAM as a base loadout on the entry-level 14-inch model. That particular memory upgrade is what a lot of MacBook buyers want - well, that and for Apple to no.