Article content White wine sales have lagged behind reds for decades, but the pendulum is swinging back. In 1990, sales were 49.9 per cent of the market, according to Impact.

The following year, 60 Minutes reported possible heart health benefits of wine — specifically red wine — and by 2000, white wine’s market share dipped to 41.8 per cent. Slowly but surely, the trend toward lighter, fresher wines has put white sales at just over 50 per cent, but with a little effort, you should discover some excellent offerings at affordable prices.

As we head toward late fall and winter, we thought you might want to brush up on your white wine knowledge and pick up some bottles before the holidays to share with guests. Shopping early is a stress reliever, so we take all the work out of the process by recommending some favourite labels that are currently marked down in price until Nov. 23 in B.

C. liquor stores. One might ask how a wine could be $5 cheaper than it was last month or will be next month.

The answer is simple: the BCLDB wholesale monopoly controls the final price of every product sold in B.C. Think casino; the house never loses.

They rely on you to be constantly confused by their yo-yo pricing shenanigans, making it almost impossible to recommend any wine not on sale. Of course, wine marked down from a starting point, which is the ultimate gouge, doesn’t mean much of a saving, but it’s a start. Here’s what we recommend this week.

One of the most famous names in Cali.