Share to Facebook Share to Twitter Share to Linkedin Maja Dixdotter is the Creative Director of By Malene Birger, a Danish womenswear label marrying ...
[+] Scandinavian minimalism with bohemian ease. By Malene Birger Maja Dixdotter knew she’d soon follow in her sister Ellen’s footsteps when she joined Danish womenswear brand By Malene Birger as its CEO in 2020. After all: Maja, who grew up in Sweden, had always been drawn to fashion.
“Since I was very young, I really like the brand,” recalls Maja of her first By Malene Birger purchase. “She [Malene] was very good at showing her world in her clothes, and the piece I bought by her I kept for many, many years.” By Malene Birger MIKE KARLSSON LUNDGREN Today, as the brand’s creative director, Maja builds upon the aesthetic By Malene Birger has been renowned for since 2003—picture neutral, minimalist, and highly wearable pieces channeling a bohemian spirit—with even more comfort, interesting textiles, and the ability to layer with ease.
Unlike many of her peers, Maja designs with a complete look in mind: “I prefer to create a full wardrobe every season, so you can mix and match.” The Sirrena leather coat ($3,300) is one of Maja Dixdotter's favorite By Malene Birger pieces. By Malene Birger Despite living in Copenhagen for only four years, Maja’s quickly settled into Copenhagen’s easygoing way of life.
“The city is very free and laid-back,” she says. “It’s reflected in how people look, behave, and .