Vadodara: Home-grown dairy brand Amul has been ranked as the world’s strongest food brand and the strongest dairy brand, according to Brand Finance, UK, the world’s leading brand consultancy. Amul has been ranked as the strongest brand in the annual report titled ‘Food & Drink 2024’ which lists the most valuable and strongest food, dairy, and non-alcoholic drink brands. According to the report, Amul has risen from the second rank in 2023 to become the world’s strongest food brand in 2024, with a Brand Strength Index (BSI) score of 91.
0 out of 100 and an AAA+ rating. Amul has also retained its title as the strongest dairy brand in the world for the fourth consecutive year. Among the top 50 global brands listed in the report, Amul is the only Indian brand to be featured and recognised for its achievements.
“Being India’s largest food brand and a farmer organisation, we have envisioned becoming a bridge to bring every agricultural produce of our farmers into the kitchens of our consumers through a variety of products,” a release issued by the Gujarat Co-operative Milk Marketing Federation (GCMMF) said. “This is indeed a proud moment for the entire Amul team and our 36 lakh farmers, who have contributed to building and nurturing this brand,” said Jayen Mehta, managing director of GCMMF. We also published the following articles recently Global QSR brands lose mojo in India Indians have shown a declining interest in global QSR brands like McDonald's and Burger K.