Guwahati, Aug 17: AmritCem, a prominent cement brand in the region, marked the 78th Independence Day with the "Northeast Kala Mela," as part of the "Azadi Ka Mahotsav" campaign. Being held from August 15th to 18th, 2024, at the Guwahati Ropeway Terminal Field, the event is celebrating India’s rich cultural heritage and artistic diversity while paying tribute to the region’s creative talents. Organizing in partnership with the Guwahati Metropolitan Development Authority (GMDA) and the Northeast Kala Mela, the event showcased exhibitions, competitions, and workshops focused on nurturing creative start-ups in Northeast India.
The event also included the "Har Ghar Tiranga" campaign, promoting patriotism and unity across the region. On the opening day, August 15th, AmritCem honored distinguished ex-servicemen during a special ceremony, recognizing their courage and dedication to the nation. This tribute set the tone for the festival, which also featured a National Level Art Exhibition and Pavilion with contributions from renowned art societies across the country.
The exhibition is providing a platform for artists to showcase their creativity and reinforce the cultural vibrancy of the Northeast. The festival is hosting a wide range of competitions, including statewide art contests, cooking competitions, kids' fashion shows, calligraphy challenges, storytelling events, and cosplay contests, highlighting the diverse talents of participants. Additionally, workshops covering Live A.