NEW YORK , July 23, 2024 /PRNewswire/ -- American Exchange Group (AXNY Group), the industry leader in accessories design, licensing, and manufacturing, announced today that it has acquired clean beauty skincare brand, Indie Lee. Founded in 2010, Indie Lee is renowned for its trusted range of clean skincare products. As a pioneer in the clean beauty movement, Indie Lee uses the world's finest natural, naturally-derived, and organic ingredients, combined with the most advanced technology available in personal care today, to create high-performance, ethical, and cruelty-free products.
This acquisition marks a strategic milestone for American Exchange Group, reinforcing its presence in the beauty and personal care industry. In August 2023 , the company acquired its first range of beauty and personal care brands, including NatureWell, Orlando Pita Play, TXTUR, and Found Active. These acquisitions align with American Exchange Group's growth and lifestyle strategy, focused on identifying brands, partnerships, and opportunities that provide value to a diverse range of consumers.
"Beauty and personal care are among the fastest-growing categories, and with this acquisition, AXNY Group is poised to become a dominant leader in the space. We see a tremendous opportunity to develop Indie Lee's direct-to-consumer business by leveraging American Exchange Group's expertise and resources," said Alen Mamrout , CEO of American Exchange Group. "We plan to expand Indie Lee products beyond skincare.