As you shop for gifts this holiday season, Amazon’s goal is to make it easy for you to find and buy what you’re looking for—whether that’s inexpensive gifts or premium products from emerging, mainstream, or luxury brands. In addition to our powerful search engine, we make it easy to find and discover products through in-store features such as visual search , personalized recommendations, AI Shopping Guides , and our AI-powered shopping assistant, Rufus . We also know that customers look for inspiration and product recommendations in social feeds, and we’re innovating to make shopping Amazon products more enjoyable with engaging product discovery features in our app and seamless social media app integrations.
AI Shopping Guides take the guesswork out of shopping for new products and provide insights at your fingertips. Here are 3 ways Amazon is making it easier to find and buy the products you love this holiday season: Quickly and easily discover gift ideas with Amazon Inspire and Shop by Interest We're continuously enhancing the Amazon shopping experience with more visual, collaborative, and socially-relevant features to help customers get inspired and discover hidden gems and unique items. Through our in-app multi-media shopping feeds, Amazon Inspire and Shop by Interest, customers can easily find new products and brands they may not have known about through photos and videos created by influencers, customers, and brands.
These feeds can be a great source for holid.