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Amazon.com Inc ‘s AMZN Prime Day has become a major fixture on the retail calendar since its inception in 2015, offering Prime members exclusive access to a vast array of deals across categories. As consumers grapple with rising living costs and remain wary of their spending, all eyes were on brands’ sales performance during Prime Day.
While Amazon applied deep discounts on its products, other brands used the event to drive sales and increase visibility, Similarweb noted in a recent report. Let’s explore the top products by Best Sellers Rank from Prime Day’s latest edition on July 16-17, 2024. Rising Consumer Confidence According to the report , consumer confidence appears to be rising, with shoppers opting for more expensive products this year in the Electronics and Amazon Devices & Accessories categories.
Security cameras made up 60% of top Amazon Devices & Accessories items. Apple Inc 's AAPL products, comprising 50% of the top 10 electronics on day two, were up to $291 more expensive than other top items in the category. Health and Beauty Trends Health goals were significant to consumers, with 80% of top grocery products offering nutritional or dietary benefits.
Consumers remained loyal to their favorite beauty and personal care products, with minimal changes to the top products compared to last year. Korean products continued to be popular, taking the top five spots in the Beauty & Personal Care category on day two. Also Read: This Amazon Ap.