Why is Amazon not in the quick commerce game, and even if it does jump in now, will it be too little too late? Ecommerce is not what it used to be before 2020. But Amazon India is stuck in the slow lane, in a pre-pandemic world, which has put the company on a backfoot, even though it is Amazon we are talking about with all the resources of the world at its disposal. So why has Amazon not done what Flipkart is doing now, what BigBasket is betting big on, what JioMart wants to do and what Blinkit, Zepto and Instamart seem to be so sure about? Why is Amazon not in the quick commerce game, and even if it does jump in now, will it be too little too late? We try to answer these questions, but after a look at these deep-dive into three Indian giants from the past week: No one would have batted an eye at Amazon not having a quick commerce service if it wasn’t for the past year.
Zepto claims its revenue has grown over five-fold to over INR 10,000 Cr in FY24 from about INR 2,000 Cr in FY23, while Blinkit’s revenue for FY24 was over INR 2,300 Cr as against INR 730 Cr in FY23. These gains have not gone unnoticed, even though there is an acknowledgement that the YoY growth is only this explosive because of the relatively small size of the market thus far, and the fact that only a few players were offering the quick commerce service till FY24. With competition increasing, we expect the growth rate to slow down for the primary players — i.
e Swiggy Instamart, Zepto and Blinkit — even.