The art of composing a perfume is beautifully similar to that of music—a blend of complex notes are combined to create a perfect harmony. The senses converge and a story reveals itself. Amaffi ’s Pyramids campaign breathes life into that artistry through a partnership with French-Lebanese trumpeter and composer Ibrahim Maalouf .
The short film features Amaffi’s Savanna perfume, accompanied by the soulful notes from Ibrahim’s trumpet melody, creating an enchanting symphony of fragrance and music. For his first project with Amaffi , Ibrahim says he was inspired by the dunes of Saudi Arabia and the richness of Savanna. “The desert winds whispered melodies to me, and the fragrance notes danced in harmony.
It felt like love at first scent.” The collaboration came as a welcome surprise to the musician. “I really love perfumes.
I think it’s interesting, and it moves me.” “When I smelled Savanna for the first time, we were shooting the images in Saudi Arabia. It reminded me of something rooted in something deep like history.
I made a link between what I was smelling and the place we were shooting and the music we were playing,” he says. “Amaffi’s Savannah fragrance sounds like a deep percussion playing a very slow, fancy and beautiful rhythm..
. like something that does not move with time, something that’s played for a long time, with a very subtle melody. Something mixed between Middle Eastern and jazz.
.. almost like a voice singing, you know, but in the t.