In a world where first impressions count more than ever, a perfect smile carries quite some weight. The “Hollywood smile” – a flawless display of pearly whites – is as integral to celebrity culture as red carpets and designer outfits. But while the silver screen once inspired dreams of perfect teeth, today our social media is full of influencers and celebrities flaunting their immaculate smiles for the world to see – and envy.
“With the rise of social media and its emphasis on physical appearance, flashing a Colgate smile has never been more important,” says Dr Lana Rozenberg, cosmetic dentist and founder of Rozenberg Dental NYC. The secret behind many dazzling smiles on our screens, big and small, are dental veneers, custom-fitted shells designed to cover the front of your teeth. Giving your teeth a gleaming new look doesn’t come cheap, but clearly many stars feel the expense is worthwhile.
At the 2024 GLAAD Media Awards, when asked about the most expensive item she was wearing, 20-year-old Jojo Siwa revealed it was her teeth. Later, on TikTok, she shared that the aforementioned veneers “cost me 50 grand”. Rap queen Cardi B has also been outspoken about the impact of her US$12,500 dental makeover, while actress Tori Spelling, who went to celebrity dentist Dr Kevin Sands of Beverly Hills for her new smile, said she has “never been happier” since getting veneers to replace her “disgusting” teeth.
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