Thursday, August 29, 2024 Alfasi Group announces global expansion with The Hoxton debut in Melbourne, slated for 2027. A new chapter begins for this iconic hotel brand. Ennismore and Alfasi Group have unveiled plans to introduce The Hoxton hotel to Melbourne, marking its first foray into Australia.
Located within the Matchworks Precinct at 560 Church Street in Cremorne, this stylish addition is slated to open in 2027, signifying a significant milestone in The Hoxton’s global expansion strategy. The Melbourne outpost will feature 198 guest rooms, available in The Hoxton’s signature room categories: Cosy, Roomy, and Biggy. True to its reputation, the hotel will boast vibrant, open-door lobbies and embrace the local culture through its art, design, retail offerings, and diverse programming.
The interiors will reflect the rich history of the building and the creative spirit of the surrounding community. Designed as a welcoming space for both guests and locals, The Hoxton will house three distinctive dining venues: an all-day café, a lively bar, and a signature restaurant. Additional amenities will include The Apartment, a versatile event space centered around a communal pantry, and a gym catering to wellness-focused travelers.
Nestled in the historic Cremorne neighborhood, known for its creative and innovative vibe, The Hoxton will be surrounded by Victorian terraces and converted warehouses, making it one of Melbourne’s most dynamic areas. The location’s proximity to M.