Doha, Qatar: In alignment with Qatar Sustainability Week and Qatar National Vision (QNV) 2030, Alfardan Group has announced the launch of its first company-wide sustainability strategy named Athar. This strategic initiative reflects the Group’s steadfast commitment to creating positive environmental, social, and governance (ESG) impacts across all its business sectors. The name Athar, meaning “a mark left by an action or individual” in Arabic, embodies the vision of creating a profound and lasting impact through sustainable practices.
Athar is committed to building a legacy that empowers individuals, protects the planet, and cultivates strong partnerships, all while aligning with the global sustainability standards outlined in QNV 2030. By integrating sustainability principles into its daily operations and broader strategies, Alfardan Group aims to be a transformative force and a leader in driving change both locally and regionally. In 2022, Alfardan Group joined the United Nations Global Compact (UNGC), highlighting its dedication to sustainable development goals and fostering stakeholder engagement through shared values.
Subsequently, the Group started working on a comprehensive ESG strategy in early 2023 to evaluate operational capabilities and uncover sustainability opportunities across key industries. President and CEO of Alfardan Group Omar Hussain Alfardan, remarked on the launch of Athar, “Since our establishment, the Alfardan name has stood as a symbol of exc.