Wednesday, August 28, 2024 Alexia Laine, Chief Executive Officer of Courchevel Tourisme , proudly states that Courchevel has transcended its reputation as just a winter sports destination. By diversifying its offerings and investing in year-round infrastructure, the resort has successfully elevated the tourism industry beyond the traditional adventure season. “Courchevel is now a vibrant, all-season destination,” says Laine.
“We’ve created a holistic experience that blends thrilling activities, rich culture, and sustainable practices, ensuring that visitors enjoy the beauty and excitement of the French Alps throughout the year.” This strategic approach continues to attract a diverse audience, maintaining tourism momentum year-round. Nestled in the heart of the French Alps, Courchevel has long been recognized as a premier winter sports destination, renowned for its world-class ski slopes, luxury accommodations, and breathtaking landscapes.
However, under the visionary leadership of Alexia Laine, Chief Executive Officer of Courchevel Tourisme, the resort has undergone a remarkable transformation. Today, Courchevel is celebrated as a vibrant, year-round destination, offering an array of activities and events that attract visitors throughout all four seasons. One of the cornerstones of Courchevel’s year-round appeal is its versatile infrastructure, which has been carefully designed to support activities across the seasons.
Hiking and mountain biking trails, for instan.