The acquisition positions Aletheia as a leading AI-powered values-based marketing and media solutions provider. DALLAS , July 23, 2024 /PRNewswire/ -- Dallas -based digital marketing agency Aletheia Marketing & Media Inc has acquired AI content intelligence platform Pluralytics . The acquisition comes at a time when values are a primary driver of consumer purchasing decisions, business communication, and employee relations, making the opportunities to scale with AI boundless.
The Aletheia and Pluralytics combination marks an unprecedented opportunity in the marketing and AI spaces to truly understand values-driven communication and craft personalized content, campaigns, and applications. Pluralytics' groundbreaking SaaS platform uses principles of behavioral science and AI to pinpoint consumers' key values and priorities that inspire their purchases. Their ValuesFinderTM platform and patented model analyzes and predicts performance to generate tailored messaging that deeply resonates with diverse audience segments.
These actionable insights into audience motivations reduce content waste, avoid brand confusion, and deepen audience-to-brand relationships authentically. With real-time campaign optimization, Pluralytics represents a leap forward in marketing practices to reach maximum potential faster. "In today's increasingly intricate marketing landscape, harnessing the power of Pluralytics has afforded Aletheia unparalleled comprehension of audience values and motivations," sa.