Aldi customers are raving that no one would "never guess" their high-end fragrances were purchased from the same place they get their weekly essentials like eggs, bread, and milk. This week, Aldi's beauty event saw the launch of Liquid Luxe, Cardinal Red, and Intense Passion in stores nationwide, with shoppers quick to claim these scents are "identical" to luxury brands but without the hefty price tag. The collection features three 50ml bottles, ideal for on-the-go refreshes and compliant with airport liquid regulations, making them a hit for those planning summer getaways.
Since their initial release in October 2023, the budget supermarket's perfumes, part of the Lacura beauty range, have been met with critical acclaim. Devotees of the fragrances are drawing parallels between Aldi's offerings and some of the biggest names in perfume. Social media influencers and bargain hunters are likening Aldi's 'Cardinal Red' to the exorbitantly priced Baccarat Rouge, which sells for around £245 for a comparable size.
Meanwhile, Liquid Luxe is seen as a budget-friendly alternative to Maison Francis Kurkdjian's Gentle Fluidity Gold Edition, potentially saving shoppers a significant amount of money. The original scent costs about £185, whereas Aldi's similar Lacura version is available for a mere £5.99 while supplies last.
Additionally, Intense Passion is being compared to Kilian Paris' Love, which is typically priced at around £220 per bottle, reports the Mirror . In the Aldi UK Shoppe.