Aldi is rolling out a new logo that will be used to highlight a range of products in every store across the country. The branding comes after the chain asked people to choose their favourite products. Cuthbert - the caterpillar cake - has been voted the nation’s favourite Aldi product of all time.
With over 420,000 shopper votes across ten categories in Aldi’s Fan Favourite survey, the famous caterpillar cake scored 30% of votes in the Social Media Star category – the most votes of any category winner. First stocked on Aldi shelves in 2019, Cuthbert has had a wild ride since then, including an appearance in a High Court case and skydiving for charity from 40,000ft. Winning the nation’s hearts, shoppers will now be able to see Cuthbert, alongside the other category winners, highlighted as a ‘Fan Favourite’ in stores when doing their shopping.
The supermarket, which opened its first UK store in Birmingham in 1990, asked customers to vote for the items that have kept them returning to the aisles over the last 34 years. Spanning ten categories, including ‘Lunch’, ‘Fakeaway’, ‘Top Tipple’ and ‘Health & Beauty’ as well as ‘Social Media Star’, the Fan Favourite survey looked to settle the score on the nation’s favourite product, from Cuthbert to the Nutoka Hazelnut Chocolate Spread, and award-winning Veuve Monsigny Champagne. Cuthbert was first stocked by Aldi in 2019 and fast became a firm party and teatime favourite – while a ‘battle of the ca.