Aldi boss explains why their groceries are so much cheaper - as he takes a swipe at Coles and Woolworths Aldi executive reveals why groceries are cheaper The German discounter has 600 stores in Australia READ MORE: Aldi Australia announces the return of best-selling $20 'luxury' Christmas buy - 'The top deal of 2024' By PADRAIG COLLINS FOR DAILY MAIL AUSTRALIA Published: 23:39 GMT, 12 November 2024 | Updated: 23:39 GMT, 12 November 2024 e-mail 7 View comments A senior Aldi executive has taken a swipe at major competitors Coles and Woolworths while revealing why the German discounter is so much cheaper. Jordan Lack, Aldi's managing director of buying in Australia, said the chain was more focused on providing cheap prices than convenience during a cost of living crisis. Speaking to an Australian Competition and Consumer Commission inquiry into supermarket pricing, he explained why Aldi did not have online shopping.
While Woolworths and Coles offer customers home delivery and click and collect services, it would be too costly for Aldi, Mr Lack said. The cost involved for the retailer, which has 600 shops and a 10 per cent market share in Australia, would cut into its position as the cheapest supermarket. 'We did an assessment of online and understand that channel to be a costly channel to serve,' Mr Lack told the counsel assisting the inquiry.
'If you have employees picking the groceries instead of customers doing their own shopping, obviously, that is a cost that is incurred.' .