Not only can you buy groceries, award-winning wine and miscellaneous items from the middle aisle, you can now also book your next holiday through the supermarket after ALDI announced a surprise move into the travel industry. From Wednesday, October 2, Australian shoppers will be able to plan their next vacation with a suite of exclusive ALDI escapes, cruises and tour deals. WATCH THE VIDEO ABOVE: ALDI enters travel sector.

Know the news with the 7NEWS app: Download today The move comes just months after ALDI entered the insurance sector , which includes policies for home and contents insurance, comprehensive car insurance and landlord’s insurance. “We are excited to be taking off in a new direction to make planning and booking a holiday a more enjoyable experience for Australians and in our signature, Good Different way with ALDI Holidays,” ALDI Australia group director, Rodney Balech, said. “With ALDI Holidays , we’re bringing our Special Buys to the skies, offering savvy travellers premium holiday options.

From budget-friendly bliss to extravagant escapes, there are different levels of luxury for every keen explorer.” ALDI has partnered with Australian travel advertisers Ignite Travel, and in a similar way to ALDI’s bi-weekly Special Buys, there will be a limited number of exclusive holiday deals, which will be available until sold out. “ALDI Holiday customers can expect incredible savings with these exclusively curated holiday packages including flights, lo.