Summary Alaska Airlines has invested in JetZero, which will include future aircraft orders. The BWB design reduces fuel consumption by 50% and also reduces carbon emissions. The blended wing design is not new; Airbus is also working on a similar design, which will utilize its concept for a hydrogen-propulsion aircraft.

Alaska Airlines announced a major investment in JetZero, which will see the airline supporting the aircraft developer as it works to bring a new Blended Wing Body aircraft to market. The JetZero airliner is purported to provide the operator with considerable savings in fuel burn and carbon emission, with both as much as 50% lower. Less fuel, fewer emissions Seattle-based Alaska Airlines has announced a significant investment in JetZero.

This will give the airline options for future aircraft orders and potentially help it achieve its ambitious goal of "net-zero carbon emissions by 2040". While the carrier already follows the strategy of improving operational and fleet efficiencies, utilizing Sustainable Aviation Fuel (SAF), and reducing waste, this new investment in Blended-Wing Body (BWB) aircraft will see the airline's fuel consumption decrease by 50%, and therefore, lower emissions. Airline SVP of Public Affairs and Sustainability at Alaska Airlines stated the following: "At Alaska, we are always looking for ways to innovate and shape the future of air travel for our guests, employees, and industry.

"We are proud to invest in JetZero’s development of this i.