Ever since the pandemic, Akshay Kumar has been seeing a series of flops, with his latest project, , being a big box office disappointment. Even his second to last movie, , was a box office disaster. Now, in a new interview with Forbes India, Kumar spoke about how he is choosing his future projects, and how he’s changed the process of what he picks.
Kumar said he is ‘more mindful’ of the roles he chooses as the audience has evolved since the pandemic. When asked about any change in how he selects movies, Kumar said, “The pandemic has undoubtedly changed the dynamics of the film industry. With audiences being more selective about their cinema outings, it has become crucial to choose projects that offer something completely entertaining and unique.
I’ve become more mindful of the content, ensuring that it resonates with the current times and provides an experience that justifies a trip to the theater. It’s about finding stories that not only entertain but also connect deeply with the audience.” Kumar also spoke about how he stays motivated even after decades in Bollywood.
He said, “My biggest strength has been my discipline and work ethic. I literally work on a time-table..
. I sleep, eat and work at a particular time, and shoot for a specific number of hours. I have followed this for years.
Staying fit, both mentally and physically, has also played a crucial role in my longevity in the industry. The motivation comes from a genuine love for what I do and to contin.