Excelsior Correspondent JAMMU, Sept 26: Adding another top international brand to its robust brand portfolio, AJIO today announced the launch of H&M, on its platform. H&M is a brand known for fashion and quality at the best price in a sustainable way. Speaking on the occasion, Vineeth Nair, CEO of AJIO said, “Over the past couple of years, we have pushed the fashion horizon to bring the best of international brands to AJIO.

The launch of H&M on AJIO not only enriches the diverse tapestry of styles the platform offers but also symbolizes our commitment to providing our customers with the latest global brands and trends.” Yanira Ramirez, Country Sales Manager, H&M India said, “At H&M, our commitment to liberating fashion for all is at the heart of everything we do. With this belief, we have embarked on a strategic partnership with AJIO that amplifies our mission to make high-quality fashion accessible to everyone.

By harnessing AJIO’s robust digital platform and expansive reach, we are extending the accessibility of our diverse range of high-quality and affordable clothing to even more discerning customers across the nation. As a brand, our endeavour is to constantly explore avenues for expansion and innovation, and hence, we remain steadfast in our commitment to enhancing the fashion experience for our customers.” H&M’s highly anticipated A/W 2024 collection will also be featured on AJIO, showcasing a blend of seasonal transitions and exquisite design.

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