In South African kitchens, air fryers are quickly becoming the go-to appliance, effortlessly handling everything from crispy chicken nuggets to a traditional melktert on lazy Sundays. If you haven’t yet embraced the trend, chances are you’ve already tasted something prepared in an air fryer, as friends and family are increasingly using them. The rapid rise of air fryers is noteworthy.
According to BrandMapp, which surveyed over 33,000 South African adults with a monthly income of R10,000 or more, air fryer ownership surged from 26% in 2022 to 41% in 2023. Much like the microwave, the air fryer promises speed and convenience. However, its functions differ significantly from those of a microwave.
Instead, it competes with the traditional oven, offering a unique cooking method. Air fryers are the healthier, faster kitchen favorite The air fryer uses convection to achieve a crispy texture similar to frying but with hot air instead of oil. This makes it appealing to those focused on healthy eating or weight management.
Additionally, it can be quicker and more energy-efficient than using a stovetop or oven, which could explain its growing popularity. BrandMapp ’s Director of Storytelling, Brandon De Kock, highlights a remarkable 50% increase in air fryer ownership over just one year. They are now as common as vacuum cleaners, and future generations may view them as essential appliances.
Currently, nearly 90% of middle-class households own an air fryer, while about 60% of Sout.