Tuesday, July 23, 2024 As the Paris 2024 Olympic and Paralympic Games approach, Air France, an official partner of the event, has unveiled a luxurious new airport journey for its La Première customers at Paris-Charles de Gaulle. This premium experience includes a bespoke check-in lobby and opulent airport suites, showcasing Air France’s dedication to providing unmatched travel experiences. A Refined Check-In Lobby From the moment La Première guests arrive, they are warmly greeted by a dedicated concierge who efficiently handles their luggage.

Guests are then guided to a newly established, exclusive check-in lobby, which marks the start of their personalized airport journey. This sophisticated space features 15 seats and two private lounges, creating a serene environment for both departing and arriving passengers. Travelers can relax, use shower facilities, and collect their baggage in an area that epitomizes French elegance and sophistication.

The check-in lobby, designed in collaboration with the SGK Brandimage agency, blends private spaces with an open, airy feel. Decorated in white and gray with red accents, the lobby is furnished with pieces from celebrated French designers such as Pierre Paulin and Christophe Pillet, showcasing luxurious details reminiscent of haute couture. Once check-in formalities are completed, guests are escorted to the La Première lounge through a private passage with a dedicated security checkpoint.

Along the way, images of Air France’s .