Wednesday, July 17, 2024 Sabre and Air Canada unveil full NDC content integration, enhancing travel agency capabilities and personalized experiences for travelers across 150+ countries. Sabre Corporation (NASDAQ: SABR), a prominent software and technology provider for the global travel industry, together with Air Canada, Canada’s largest airline, announced today the introduction of Air Canada’s complete content through NDC on Sabre’s travel marketplace. This initiative enables travel agencies to access Air Canada’s expanded NDC offerings and services, enhancing their ability to deliver personalized travel experiences to their customers.
Effective July 17, 2024, travel agents and other sellers can seamlessly shop, book, and manage Air Canada’s NDC offers alongside traditional EDIFACT content, as well as low-cost and ancillary XML options. NDC availability currently spans across several key markets, including Canada, Australia, Brazil, Denmark, France, Germany, Hong Kong, India, Ireland, Israel, Italy, Japan, Netherlands, Norway, Spain, Sweden, Switzerland, Taiwan, United Kingdom, and the United States. Future expansions into additional markets will be driven by market demand.
“This partnership with Sabre marks a significant step forward in Air Canada’s NDC program,” said Mark Nasr , Executive Vice President, Marketing and Digital, Air Canada. “From local independent agencies to large corporate travel management companies, our travel trade partners were, are, .