MONTREAL — Air Canada’s full content is now available via NDC in Sabre’s travel marketplace. As of July 17, 2024, travel agents and other travel sellers can shop, book and service Air Canada NDC (New Distribution Capability) offers alongside traditional EDIFACT content and low-cost and ancillary XML options. NDC is now available in the following markets: Canada; Australia; Brazil; Denmark; France; Germany; Hong Kong; India; Ireland; Israel; Italy; Japan; Netherlands; Norway; Spain; Sweden; Switzerland; Taiwan; United Kingdom; and the United States.
Following the launch in these countries, focus will turn to activating new markets based on demand. “This partnership with Sabre marks a significant step forward in Air Canada’s NDC program,” said Mark Nasr, Executive Vice President, Marketing and Digital, Air Canada. “From local independent agencies to large corporate travel management companies, our travel trade partners were, are, and will always be crucial to Air Canada’s commercial success.
That’s why we’re committed to working collaboratively on a smooth transition, enabling the trade to connect with Air Canada using their preferred and familiar methods. Sabre’s marketplace plays a vital role in the travel ecosystem, making NDC content readily available to travel agents and buyers across the world, providing a consistent and efficient booking experience across all channels.” NDC provides the technology infrastructure to expand offer- and order-based re.