Friday, August 16, 2024 Air Canada Vacations is excited to unveil its latest initiative, the ‘Vacation Mood’ fall/winter brand campaign. Set to captivate Canadians from August 15 to September 8, 2024, this social-first campaign emphasizes community engagement by encouraging travelers to post their vacation moods on social media. Participants are invited to use the hashtag #MyVacationMood and tag @aircanadavacations for an opportunity to be showcased on their platforms.
This initiative aims to foster a vibrant community of travelers sharing genuine experiences and connections. “We want to inspire Canadians to dream about their next vacation by inviting them to have a voice in our campaign,” said Nino Montagnese , Vice President at Air Canada Vacations. “By creating authentic, emotional connections through travel, we celebrate the way it makes us feel and brings us together.
” Included in the campaign are digital and social media promotions, the ‘My Vacation Mood’ contest, and strategic out-of-home advertising in major Canadian cities, showcasing a variety of engaging vacation moods and moments. “When you consider that travel planning is often inspired by social media and recommendations from friends and family, it seemed like a natural fit to ask Canadians to share their vacation moods so that others can discover new adventures, destinations, and unique travel experiences,” said Selma Filali , Senior Director of Marketing & E-Commerce at Air Canada Vacations.