Bupa launch ‘Health is...
’ campaign ahead of the Paralympics These images show what ‘healthy’ looks like - according to Brits. The AI-generated pictures show a man and woman of slim build and toned muscles with shiny hair and glowing skin, as they take part in exercise. Don't miss.
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Other attributes, which define a ‘healthy person’, include good posture, being able to move without difficulty and aids, and low body fat. But despite this, although 54% consider themselves to be healthy, 20% of these admit they look nothing like the imagined stereotype. The images and research, from Bupa, the Official Healthcare Partner for ParalympicsGB, were launched as part of its ‘Health is.
..’ campaign, which also revealed 43% believe this health typecast is a 'one size fits all' approach that neglects diverse body types and abilities.
To emphasise that health is unique to each individual, those using a tunnel in St Pancras leading to the Eurostar will experience a powerful visual representation of their own health reflected in a mirror. Paralympian Hannah Cockroft, who is working with Bupa on the campaign, said: “Health is unique to everyone, yet many of us have a stere.