Amazon India said that payouts under the revised structure will increase in the range of 1.5X to 2X for “active” creators across product categories Besides, the ecommerce major will now also offer “target-linked incentives” of up to 10% to 15% (of revenue generated) for influencers that drive sales With this, Amazon is looking at leveraging the fan base of these content creators to bring more users to its ecommerce platform during the festive season sale, which starts on September 27 In a bid to shore up its sales during its upcoming festive season, ecommerce major Amazon has increased the commissions of more than 50,000 creators who are part of the influencer marketing network. In a statement, Amazon India said that payouts under the revised structure will increase in the range of 1.
5X to 2X for “active” creators across product categories such as fashion, beauty and personal care appliances, home, kitchen, toys, among others. While the commissions for categories such as fashion and luggages will increase to 9% from 5% previously, the commission payable to online celebs in the sports equipment category will jump to 7.5% from 2.
5%. Besides, the ecommerce major will now also offer “target-linked incentives” of up to 10% to 15% (of revenue generated) for influencers that drive sales. “By significantly increasing commission rates across key categories and offering additional resources through programs like Creator University and Creator Connect, we’re providin.